Most kids don't have a sense of identity and are oblivious to the power of their thoughts and their minds, so when they are being bullied and called names, they believe it, internalize it and instigate self-hate. We see kids commit suicide at much younger ages than ever before. The goal, via our app’s daily positive messages, is to help kids see and think differently and help them see the positive attributes that they have but are not aware of. Between the ages of 5 and 15, a child’s subconscious mind can be programmed much easier than when they are adults, so why not start early.
Studies show that bullies often target kids who have low self-esteem. This can be quite overwhelming for children because at a young age they are lost and don't know who they are. They feel powerless and are overwhelmed by too much pressure from school, society, and the media. And for some, doing small chores around the house feels like a huge deal. We want to help them believe in themselves, and have a strong character so that they won't allow bullies to bully them or easily be persuaded by bad influences.